Discuss your brand’s next move with us. Book a courtesy call.

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Giannoccaro Italian Design & Creative Agency
Giannoccaro Italian Design & Creative Agency
  • Home
  • Who We Are
  • What We Do
    • Overview
    • Global Brand Development
    • China Market Preparation
    • Brand Strategy
    • Implementation & Training
    • UK and USA Market Entry
    • UK / USA Market Entry CN
  • Insights
  • Previous Work
  • Recognition
  • FAQ
  • Contact Us
  • More
    • Home
    • Who We Are
    • What We Do
      • Overview
      • Global Brand Development
      • China Market Preparation
      • Brand Strategy
      • Implementation & Training
      • UK and USA Market Entry
      • UK / USA Market Entry CN
    • Insights
    • Previous Work
    • Recognition
    • FAQ
    • Contact Us
  • Home
  • Who We Are
  • What We Do
    • Overview
    • Global Brand Development
    • China Market Preparation
    • Brand Strategy
    • Implementation & Training
    • UK and USA Market Entry
    • UK / USA Market Entry CN
  • Insights
  • Previous Work
  • Recognition
  • FAQ
  • Contact Us

BUILDING BRANDS FOR INTERNATIONAL GROWTH

We help Chinese companies build stronger brands for international markets, and international companies position, adapt and grow in China.

Strategy, brand, market and creative execution are connected to help businesses compete with greater relevance, clarity and commercial confidence.

DISCUSS YOUR NEXT GROWTH MOVE

SUCCESS STORY - Chinese brands going international

From Amazon Seller to Global Growth

Our client began as a Hangzhou-based home decoration brand competing on Amazon with little brand differentiation. Through brand development, channel strategy, e-commerce optimisation, and long-term growth support, the business scaled from USD 5 million in 2018 to over USD 150 million by 2024.

See the Full Story

A closer look at how brand strategy, market expansion, and implementation helped transform a marketplace business into a global brand.

Read the Case Study
Another Proof Point—Chinese brands going international

From 2,000 Stores in China to International Brand Expansion

Our client operated more than 2,000 stores across China before we helped create a stronger and more internationally relevant brand image. Through brand restructuring, implementation, and rollout support, the business built a clearer foundation for expansion into the USA, Canada, Vietnam, Australia, the UK, and India.

Read the Case Study

How We Turn Brand Into Growth

Strategy & Positioning

Activation & Commercial Growth

Brand & Creative Expression

We define what the brand stands for, who it matters to, and how it should compete.

Brand & Creative Expression

Activation & Commercial Growth

Brand & Creative Expression

We turn strategy into identity, messaging, product, packaging and connected brand experiences.

Market & International Growth

Activation & Commercial Growth

Activation & Commercial Growth

We prepare brands for new markets through localisation, market-entry strategy, route-to-market thinking and commercial alignment.

Activation & Commercial Growth

Activation & Commercial Growth

Activation & Commercial Growth

We build market momentum through campaigns, content, e-commerce, digital marketing and brand activation.

Recognition & Trust Signals

Recognition is never the goal. But it is a signal.

Our work has been recognised through international awards, invited speaking roles, media features, and industry appointments across multiple markets. Shown here, Jochen Michael Thomas (CEO & Head of Brand Strategy) and Damon Giannoccaro (CMO & Creative Director) receive three Shop! Awards alongside Berman Law, Chairman of Shop! China.

See Awards & Recognition

YOUR NEXT GROWTH MOVE STARTS WITH CLARITY.

Whether you are strengthening an existing brand, preparing to enter a new market, or building the next stage of international growth, the first step is understanding what needs to change, and why.

Book a Strategy Call

 

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