We help Chinese companies build stronger brands for international markets, and international companies position, adapt and grow in China.
Strategy, brand, market and creative execution are connected to help businesses compete with greater relevance, clarity and commercial confidence.
Our client began as a Hangzhou-based home decoration brand competing on Amazon with little brand differentiation. Through brand development, channel strategy, e-commerce optimisation, and long-term growth support, the business scaled from USD 5 million in 2018 to over USD 150 million by 2024.
A closer look at how brand strategy, market expansion, and implementation helped transform a marketplace business into a global brand.
Our client operated more than 2,000 stores across China before we helped create a stronger and more internationally relevant brand image. Through brand restructuring, implementation, and rollout support, the business built a clearer foundation for expansion into the USA, Canada, Vietnam, Australia, the UK, and India.

We define what the brand stands for, who it matters to, and how it should compete.

We turn strategy into identity, messaging, product, packaging and connected brand experiences.

We prepare brands for new markets through localisation, market-entry strategy, route-to-market thinking and commercial alignment.

We build market momentum through campaigns, content, e-commerce, digital marketing and brand activation.

Our work has been recognised through international awards, invited speaking roles, media features, and industry appointments across multiple markets. Shown here, Jochen Michael Thomas (CEO & Head of Brand Strategy) and Damon Giannoccaro (CMO & Creative Director) receive three Shop! Awards alongside Berman Law, Chairman of Shop! China.
Whether you are strengthening an existing brand, preparing to enter a new market, or building the next stage of international growth, the first step is understanding what needs to change, and why.