Selected Work Across Brands, Markets, and Growth
A curated selection of work that spans brand strategy, creative development, and retail experience, all aimed at enhancing market positioning and facilitating cross-cultural growth.
A Brand Is Bigger Than What You See
The visible layer is only the beginning.
The projects below are image-rich because effective brand strategy must become visible in the world through identity systems, packaging, environments, campaigns, and digital touchpoints.
Yet the visible layer is only one part of the work. Beneath it sit the elements that give a brand real value: positioning, meaning, trust, differentiation, consistency, and the strategic logic that makes every expression commercially credible. This is essential for achieving cross-cultural growth in diverse markets.
That deeper layer is built hand in hand with our clients. We do not only create what a brand looks like; we work together to define what it stands for, why it matters, and how it should be understood in the market. The visual outcome becomes stronger because it is rooted in something more substantial, enhancing market positioning.
Without that foundation, visuals may look refined, but they do not create a strong brand.
Tweezerman
USA beauty tool brand aligned for China market entry through retail development, packaging adaptation, and local marketing.
Zwilling Beauty
Global beauty tool brand adapted for China through packaging, social media, sales materials, and retail activation.
Yi Qing
Tealection
Environmental cleaning company rebranded with a modern sustainability-led identity across brand, office, and exhibition touchpoints.
Tealection
Tealection
Tealection
A tea brand built through naming, identity, flagship store design, and award-winning retail experience.
Smile Kaki
Tealection
Smile Kaki
Ready-to-wear fashion brand rebranded through identity design, market positioning, and channel direction for international growth.
Delvis
Tealection
Smile Kaki
Italian luxury furniture brand adapted for the Chinese market through flagship retail, showroom design, social media, and exhibition design.
Cubot
Coco D'Este
Coco D'Este
Smartphone and consumer electronics brand supported through visual branding and market-facing design for stronger international appeal.
Coco D'Este
Coco D'Este
Coco D'Este
Italian luxury handbag brand developed through logo design, VI/CI guidelines, and branded hardware detailing for global appeal.
Kiki Chau
Coco D'Este
Luxury resort wear brand created through logo design, photography direction, and videography for global lifestyle appeal.
Honcook
Cookware brand developed through product design and concept direction, turning functional kitchenware into a more artistic, competitive collection.
Zhejiang University
University brand expression developed across graduate apparel, accessories, and campus lifestyle products.
Benswell
Knitwear manufacturer repositioned for European and US fashion markets through a new identity and renewed market presence.
Petnovo
A brand created from zero through category opportunity research, brand strategy, GTM strategy, product strategy, online presence, and product development support for a fast-growing premium pet market opportunity.