Delvis is an Italian luxury furniture brand with a strong design heritage and a premium market position. Our role was to enhance the brand strategy for Delvis, ensuring it was effectively aligned with the China market while preserving its distinctive Italian identity, resulting in a locally relevant and commercially robust brand presence.
At the strategic level, our focus was on how Delvis should be presented in China without compromising the values that made the brand unique. The challenge was not only to introduce this Italian luxury furniture label into a new market but also to ensure that the brand felt culturally resonant, visible, and desirable to the right audience in China.
This strategic direction was then translated into market-facing outputs, including the design of the first showroom and flagship store, social media support, and exhibition design. Each of these touchpoints was crafted to enhance the physical and digital presence of Delvis, creating a more coherent and premium experience in the market.
To further elevate Delvis in China, we also developed the creative idea of featuring the brand within a China TV documentary series focused on Italian heritage and culture. We collaborated with the television producer to include Delvis in the program, providing a valuable public platform that boosted brand visibility, reinforced its Italian positioning, and increased public awareness in the China market.
What emerged was a more culturally aligned and market-visible presence for Delvis in China, integrating showroom design, communication strategies, and brand exposure to support stronger awareness and a more premium market position.