We do not treat branding as decoration. We build it as a business asset, shaping strategy, expression, and execution so brands can compete with more clarity, relevance, and force across markets.
Our client began as a Hangzhou-based home decoration brand competing on Amazon with little brand differentiation. Through brand development, channel strategy, e-commerce optimisation, and long-term growth support, the business scaled from USD 5 million in 2018 to over USD 150 million by 2024.
A closer look at how brand strategy, market expansion, and implementation helped transform a marketplace business into a global brand.
Our client operated more than 2,000 stores across China before we helped create a stronger and more internationally relevant brand image. Through brand restructuring, implementation, and rollout support, the business built a clearer foundation for expansion into the USA, Canada, Vietnam, Australia, the UK, and India.

We define what the brand stands for, who it matters to, and how it should compete.

We turn brand strategy into visible form through identity, messaging, and brand systems.

We bring the brand to life through campaigns, content, environments, and touchpoints.

We help the brand move into the market with relevance, clarity, and force.

Our work has been recognised through international awards, invited speaking roles, media features, and industry appointments across multiple markets. Shown here, Jochen Michael Thomas (CEO & Head of Brand Strategy) and Damon Giannoccaro (CMO & Creative Director) receive three Shop! Awards alongside Berman Law, Chairman of Shop! China.
If your brand needs stronger clarity, better market execution, and a more coherent direction, let’s talk.