Brand Strategy, Corporate Office Design, and Exhibition Design
Yi Qing is a long-established family-owned environmental cleaning company in northern China, with over 20 years of leadership in its sector. Our role was not simply to refresh the company visually but to help shape a clearer and more future-facing brand strategy that could reflect both its operational strength and its environmental vision.
We worked on the deeper brand layer first, defining a more focused and modern brand expression with sustainability at its core. This strategic foundation was essential because the goal was not only to make Yi Qing look cleaner and more contemporary but also to ensure that the business became more coherent, recognisable, and relevant in how it presented itself to the market.
From there, the work extended across key brand touchpoints, including the redesign of the company logo, vehicle branding, new staff uniforms, corporate office design, and exhibition design. This created a more unified and motivating brand system that conveyed the same message consistently across operational, physical, and public-facing environments.
The result was a comprehensive rebrand that moved Yi Qing beyond a functional cleaning-company image toward a stronger leadership position, one grounded in sustainability, modernity, and clearer market relevance.